What is GDPR? Why It's Important?

What is GDPR? Why It's Important?

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (EU) 2016/679 ("GDPR") is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). As a a legal framework that sets guidelines for the collection and processing of personal information of individuals GDPR is quite important.

Legislation of GDPR

The data protection package adopted in May 2016 aims at making Europe fit for the digital age. More than 90% of Europeans say they want the same data protection rights across the EU and regardless of where their data is processed.

The regulation is an essential step to strengthen individuals' fundamental rights in the digital age and facilitate business by clarifying rules for companies and public bodies in the digital single market. A single law will also do away with the current fragmentation in different national systems and unnecessary administrative burdens.

The regulation entered into force on 24 May 2016 and applies since 25 May 2018. MAAG MERCURE AG takes position on the new EU general data protection regulation, starting on this date.

You can find our commitment below:

We, Maag Mercure AG (data controller for CH) understand how important the privacy of our customers is, and we strive to clearly explain how we collect, use, disclose, transfer and store your personal data.

This Privacy Policy applies to all Maag-Mercure devices, websites, customer service platforms or other online applications that refer to or refer to this Policy (collectively our "Services"). This Privacy Policy applies whether you access our services from a computer, mobile phone, tablet or other

Below is a summary of the key messages contained in our Privacy Policy. For more detailed information on how we process your data, please feel free to contact us.

Data we collect

We collect various types of data in connection with the services, among others:

  • Data that you make directly available to us;
  • Information we collect about your use of our services; and
  • Data that we receive from third parties.

We may seek your separate consent to collect information or inform you separately about how we collect your personal information in a manner not described in the Privacy Policy when necessary for certain additional services.

Use and forwarding of data

Among other things, we use the data we collect to:

  • to provide the services you have requested;
  • understand how you use the services so that we can improve your user experience;
  • understand more about our customers so that we can provide appropriate communications, services and experience; and
  • to provide personalized content and advertisements with your separate consent, if required.

We may share your information with third parties:

  • Affiliates - Companies that are jointly owned or controlled by Maag Mercure AG.
  • Business Partners - trusted companies that provide information about products and services of interest to you, if you have given your express consent.
  • Service Providers - Companies providing services on behalf or on behalf of Maag Mercure AG.
  • Law enforcement authorities - if we are obliged to do so or to protect Maag Mercure AG and its users.

More information on specific products and services

  • While this Privacy Policy applies to all our services, we will also provide you with additional information about our privacy practices for certain services where necessary. These supplements apply to your use of the corresponding services.

Maag Mercure AG
Webereistrasse 59, CH-8134 Adliswil
E-Mail: Please contact